Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

Slide 1 Slide 2 Slide 3 Slide 4 Slide 5 Slide 6

Be at the Forefront of Your Industry, Increase Business Exposure

In this digital era, it's so easy to fade into obscurity. One day you're at the fore, and the next you're way behind everyone else. If you don't want your company to be forgotten, you should find ways to be visible. How?

1. Know your target audience

It's okay to be invisible, but not to your target market. How will you make a profit if this happens? If you have no idea about your demographics, you could be wasting time and money on marketing efforts that will get you nowhere. If a majority of your clients are brought in with your Interpack screw caps, all those investments in social media marketing will just go down the drain. So, it pays to know your target audience really well. This way, you avoid the trial-and-error strategy, and you get to expose your company to those who care.

2. Generate leads

Offline, generating leads is as easy as buying promotional products, similar to items sold at People love freebies, and giving them something useful, complete with company details, will certainly help with your branding. Moreover, promotional items are like word-of-mouth advertising, except that the products do the talking. Every time someone uses them, you are increasing your business's exposure. This is especially true if the item is used in a crowded place.

You can also generate leads by creating a website, putting up Aura Print printed banners, offering a free email newsletter, using social networking sites or placing ads in local newspapers and magazines. Make sure to add special offers or promos with your print ads to drive traffic to your store.

3. Make a buzz online

The best way to increase your visibility is to have an online presence. Regardless of the industry that you are in, the internet is the best tool to increase business exposure, what with it being accessible at any time and place. But make it easy for people to find you online. Once the website is up and running, join social networking sites, participate in blogs, be seen and heard in forums, and post comments on social media. Take advantage of search engine optimistion as well; KND digital SEO services in Brisbane is a good place to start to leverage online searches for the growth of your business. By being active online, you'll be very easy to find.

4. Join trade shows

Trade shows can be likened to social media, except that they're done offline. Not only do they generate leads, but they also increase exposure. In addition, trade shows...

  • Enable you to showcase products or services to a large number of audience and at one time through product display stands by Proj-x Design
  • Expose your company to a new and promising set of clients
  • Create the publicity you need at the right time and place
  • Improve corporate image, as you're part of an assembly of trusted and reputable companies
  • Give you an opportunity to gather information about your competitor

With all these benefits, you should join trade shows. To get more than just exposure, your display must be handled by a team of professionals that specialises in integrated exhibition. Here at Quantum Atlas, we are well-versed on the ins and outs of a trade show. We help make your display grab attention, so it’ll provide you the right audience - those whom you can convert to customers.

Here are some resources to check for more information on the skills and knowledge needed to succeed in the industry:

Now that you have the tools, it's time to put them to good use. Take the first step to get your share of the spotlight.